Led a social campaign positioning BRIDGE Miami as “The Netflix of Miami.” Created a series of short-form promo videos and social assets designed to build awareness and generate excitement around the platform. Content highlighted key features, upcoming programming, and the unique local focus of BRIDGE Miami, driving audience curiosity and subscriptions while reinforcing the platform’s identity as a go-to hub for Miami culture and community.
LOCAL FEATURES
Created a one‑minute video template to highlight a business’s story, services, and unique offerings. These short, shareable profiles positioned the platform as a trusted resource while encouraging featured businesses to promote their videos, driving awareness of both their brand and the BRIDGE Miami platform.
WELLNESS PROGRAMMING
Developed scheduled wellness content, including daily segments like "Wake Up Miami" at 7 am to establish routine viewing habits and retention. This content focused on health and lifestyle, areas consistently searched by local audiences, building loyalty and repeat engagement.
LIVE EVENTS
Produced and streamed nonprofit events and live music performances to expand audience reach and support community causes. This content strategy built trust, showcased impact, and directed viewers toward nonprofit donations, reinforcing the platform’s community‑first mission.
